Iconic ‘I amsterdam’ letters removed

Update: The brief return that didn’t happen

‘I amsterdam’ long was Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.

But now both the letters and the marketing campaign are history. Victims of their own success, as Amsterdam suffers under an onslaught of over-tourism.

The sign will be removed at the beginning of December.

Van Gogh Museum – Amsterdam’s second most visited museum

Amsterdam’s Van Gogh Museum contains the largest collection of paintings by Vincent van Gogh in the world.

With 2.16 million visitors in 2018, it is second most-visited museum not just in Amsterdam — but in the entire country of the Netherlands.

We provide details about the collection, along with information about the current temporary exhibition: Hockney — Van Gogh.

Also on: Exhibition Unique Impressions: the Experiments of Camille Pissarro.

By the way, you’ll find our how the Dutch pronounce ‘Vincent van Gogh’.

NOTE: No ticket sales at the door. You can only visit the museum after buying timed-entry tickets online. We show you how and where.

Rijksmuseum: ‘All The Rembrandts’ Exhibition

The Rijksmuseum currently presents — for the first and only time — a unique, temporary exhibition of all 22 paintings, 60 drawings and more than 300 best examples of Rembrandt’s prints in its collection.

This special event is part of a year-long commemoration of the 350th anniversary of Rembrandt’s death.

Anne Frank House – one of Amsterdam’s top 3 museums

The Anne Frank House is the third most popular museum in Amsterdam — after the van Gogh Museum and the Rijksmuseum.

The popularity of the small museum has made it necessary to introduce a new, online tickets only system, complete with timed entry slots.

While it can be quite a challenge to secure tickets online, there are benefits as well. Earlier, waiting times in the line to the box office easily topped 2+ hours.

Also: after two years of remodeling work the Anne Frank House has been renewed. See what’s new, and why you may want to re-visit.

Amsterdam Public Transport Tickets

Public transport in Amsterdam requires the use of an OV-Chipkaart (OV-Chipcard) — a paper or plastic credit card-size ticket with en embedded memory chip designed to be read by ticket readers on board public transport vehicles.

For most tourists, day- or multiple day tickets are the best deal. They entitle you to unlimited travel through Amsterdam – day and night – by tram, bus and metro. Ferries across the river IJ are always free.

Update: 2019 prices. And note: all buses, trams and metros are cash-free. Buy your Public Transport Day- or Multiple Day Passes online right here.

King’s Day 2019, Amsterdam: All-Day Citywide Street Party

Now is the time to plan your trip to Amsterdam for King’s Day — the world’s largest street party. It’s only four months away, and if you wait too long hotels will be booked solid.

Previously known as Queen’s Day, 2019 will mark the sixth King’s Day, in honor of King Willem-Alexander.

It’s actually a nationwide party, but Amsterdam definitely is the place to be.

The date: Saturday, April 27, 2019.