This promotional video highlights Amsterdam as a city that provides the ideal business environment — a perfect balance of work and play, old world charm and highly advanced innovation.
Amsterdam indeed is the city of choice for many conventions, trade fairs and other business meetings.
Few people realize it, but cities like Amsterdam aggressively market these opportunities. After all, these business activities bring lots of people to the city.
People attending conferences, seminars and the like all need places to stay. Restaurants, taxis, catering firms, shops, museums, and so on, all benefit from an influx of visitors.
All the while the city earns money from the extra tax income thus created.
In addition, people who visit the city for a convention or other business meeting may well decide to return for a more leisurely visit — with or without their loved ones.
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