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The I Amsterdam Card


Amsterdam Tourist Information • December 4, 2005



Are you going to Amsterdam to become acquainted with its culture and to enjoy the food in one of the many restaurants?

The I amsterdam Card is just the thing for you!

It consists of a chip-card, a public transport ticket (GVB public transport system), and a pocket guide to Amsterdam. The card also provides over 30 free and 20 discounted offers on major tourist attractions and restaurants.

The Amsterdam Tourist Board has developed this card. It entitles you to free admission to all the city’s famous museums. In addition, many restaurants and attractions give a 25 percent discount.

Incidentally, “I Amsterdam” is Amsterdam’s marketing slogan.

I Amsterdam logo as shown at Amsterdam Harbor.  Copyright: DutchAmsterdam.nl
Lauched in September, 2004, “I Amsterdam” is the city’s brand aimed at marketing Amsterdam worldwide.

Here’s the sentiment behind the slogan:

Amsterdam’s strongest asset is its people.
The people who live here, who work here, who study or visit here.
The people of Amsterdam are Amsterdam.
We are Amsterdam.
I amsterdam
- Amsterdam Partners

Benefits Of The I Amsterdam Pass

Note: this list may change from time to time. Check for an updated version online or at the tourist office.

Free admission
Allard Pierson Museum
Museum Het Rembrandthuis
Amsterdams Historisch Museum
Museum Het Schip
Amsterdam Tulip Museum
Museum Our Lord in the Attic
Museum Van Loon
Biblical Museum
Museum Willet Holthuysen
Dutch Resistance Museum
De Nieuwe Kerk
Foam Fotography Museum
De Oude Kerk (incl. World Press Photo exhibition 4 May – 28 June)
Hermitage Amsterdam
Portugese Israëli Synagoge
Hortus Botanicus
Rijksmuseum – The Masterpieces
Houseboatmuseum
Science center NEMO
Huis Marseille, Museum for photograpy
Museum of Bags & Purses
Jewish Historical Museum
Tropenmuseum
Molen van Sloten & Kuiperijmuseum
Museum Geelvinck Hinlopen Huis
Van Gogh Museum*

Free canal cruise
Blue Boat Company or Holland International

Other free items
Amsterdam Diamond Group (tour & surprise)
Heineken The City (free opener)
De Bazel Cafe en Conferentiecentrum (cup of tea)
Holland Casino Amsterdam (free entrance)
De Bijenkorf (free gift)
La Place (cup of coffee)
Van Dobben Sandwichbar (a croquette roll)
Club Rain (free entrance)
De Drie Fleschjes (glass of liqueur)

25% Discount attractions/products
Beside of free entrance to the club, Club Rain gives you also 25 % discount on your lunch or dinner (drinks excluded).
Last minute tickets Concertgebouw
Selected concerts Muziekgebouw aan ‘t IJ
Amsterdam Arena – World of Ajax Tours
Karos Citytours (horse drawn coachtour)
The Amsterdam Dungeon
Kooijman Souvenirs & Gifts (wooden shoes)
Artis Royal Zoo
Madame Tussauds Amsterdam
Boom Chicago (comedyshow in English)
Museumboat Quarter line (Lovers)
Canal Bike pedal boat
Olympic Experience
Canal Bus
Tunfun
Candlelightcruise Holland International
VOC Ship
Cheese Farm Catharina Hoeve
I amsterdam T-shirt at Tourist Office
Cheese Gift Shop Magna Plaza
Cycling Map
Amsterdam area
Amsterdam Diamond Museum
Hertz Car rental
Jordaan Walking tour
Mac Bike Cycle rental
Filmmuseum
Scooter experience (scooter rental)
Heineken Experience
Waterland busticket Arriva
House of Bols
25% Discount at Jonk’s Herringcart
25% Discount at many different restaurants

Where to get the I Amsterdam Card

The I amsterdam Card is available for 24 hours (€38,00), 48 hours (€48,00) or 72 hours (€58,00).

The card is available at several Tourist Offices of the Amsterdam Tourism & Convention Board (ATCB), shops and news agents, or can be purchased on-line.

The information is in English, French, German, Italian and Spanish.

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