Tag: tourism

Iconic ‘I amsterdam’ letters removed

‘I amsterdam’ long was Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.

But now both the letters and the marketing campaign are history. Victims of their own success, as Amsterdam suffers under an onslaught of over-tourism.

The sign will be removed at the beginning of December.

Amsterdam Europe’s Eight Most Popular City Destination

Amsterdam is Europe’s eight most popular city destination for international tourists.

It also ranks in 27th place on a listing of the world’s leading cities in terms of international tourist arrivals.

The organization behind the index does not that places such as Venice, Barcelona, Berlin, and Amsterdam, are suffering from excessive tourism.