‘I amsterdam’ is Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.
And soon both the letters and the marketing campaign will be history — victims of their own success, as Amsterdam now suffers under an onslaught of over-tourism.
Amsterdam’s Van Gogh Museum contains the largest collection of paintings by Vincent van Gogh in the world.
With 2.26 million visitors in 2017, it is not only Amsterdam’s most popular museum — but also the most visited museum in the Netherlands.
We provide details about the collection, along with information about the current temporary exhibition: Van Gogh Dreams
And you’ll find our how the Dutch pronounce ‘Vincent van Gogh’.
2018: No ticket sales at the door. You can only visit the museum after buying timed-entry tickets online. We show you how and where.
The Rijksmuseum in Amsterdam is the premier art museum in the Netherlands.
It is devoted to several national collections — and consists of Dutch art from the earliest moments to the 19th century.
Devoted to modern art from the mid-19th century to the present day, the Stedelijk Museum is one of the world’s leading modern art museums.
Dutch distiller Bols is opening a museum dedicated to Jenever — the juniper-flavored and strongly alcoholic traditional liquor of the Netherlands and Flanders, from which gin evolved.