Category: Museumquarter

What is I amsterdam? (Soon to be history, it seems)

‘I amsterdam’ is Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.

And soon both the letters and the marketing campaign will be history — victims of their own success, as Amsterdam now suffers under an onslaught of over-tourism.

Van Gogh Museum – Amsterdam’s most popular museum

Amsterdam’s Van Gogh Museum contains the largest collection of paintings by Vincent van Gogh in the world.

With 2.26 million visitors in 2017, it is not only Amsterdam’s most popular museum — but also the most visited museum in the Netherlands.

We provide details about the collection, along with information about the current temporary exhibition: Van Gogh Dreams

And you’ll find our how the Dutch pronounce ‘Vincent van Gogh’.

2018: No ticket sales at the door. You can only visit the museum after buying timed-entry tickets online. We show you how and where.