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Amsterdam’s most popular tourist attraction: Canal cruise

Each year 5.5 million Amsterdam visitors take a canal cruise, making a boat tour of the canals the city’s most popular tourist attraction.

No visit to Amsterdam — also known as ‘Venice of the North’ — is complete without taking to the water, hands down the best way to see the city.

In fact, many people take more than one cruise: a daytime tour is a good introduction. A romantic candlelight cruise at night creates another lasting impression.

And then there are the many specialty tours: dinner cruises, cheese and wine tastings, combination boat tour and museum entrance… whatever floats your boat.

Iconic ‘I amsterdam’ letters removed

Update: The brief return that didn’t happen

‘I amsterdam’ long was Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.

But now both the letters and the marketing campaign are history. Victims of their own success, as Amsterdam suffers under an onslaught of over-tourism.

The sign will be removed at the beginning of December.

Rijksmuseum: ‘All The Rembrandts’ Exhibition

The Rijksmuseum currently presents — for the first and only time — a unique, temporary exhibition of all 22 paintings, 60 drawings and more than 300 best examples of Rembrandt’s prints in its collection.

This special event is part of a year-long commemoration of the 350th anniversary of Rembrandt’s death.