Letters ‘A’ and ‘M’ go missing from Amsterdam’s iconic marketing slogan
February 23, 2010 News
Amsterdam mayor Job Cohen is demanding that a local protest group stops using a name and logo similar to that of the city’s marketing campaign.
The pressure group, Ai!Amsterdam, was formed to protest an ever growing set of rules and regulations governing what can and can not be done in the city. The group’s name and logo are a take-off on the city’s marketing term, Iamsterdam.