Two letters of the enormous IAMSTERDAM marketing slogan have gone missing from the iconic logo’s location at Museumplein
The letters — 2 meters high and with a combined weight of 500 kilos — were later advertised at a Dutch auction website.
An Amsterdam protest group has been pressured by the municipality into changing its name and logo.
The group operated under the name Ai! Amsterdam — a take-off on the city’s marketing slogan, Iamsterdam.
Amsterdam mayor Job Cohen is demanding that a local protest group stops using a name and logo similar to that of the city’s marketing campaign.
The pressure group, Ai!Amsterdam, was formed to protest an ever growing set of rules and regulations governing what can and can not be done in the city. The group’s name and logo are a take-off on the city’s marketing term, Iamsterdam.