Category: About Amsterdam

Facts, figures, and other must-know information about Amsterdam.

For instance:

Dam Square, Amsterdam

Dam Square (De Dam) is Amsterdam’s historic main city square, it is also the symbolic center of the Netherlands.

Dam Square is the primary location for official events, celebrations, protests, and national commemorations.

Amsterdammers typically try to avoid the square, but if you – as a tourist – skip Dam Square, you have not really seen Amsterdam.

Amsterdam FAQ

Where is Amsterdam? How many people live there? What is Mokum? How many canals and bridges are there? Why do so many buildings tilt forward?

These and many more frequently asked questions about Amsterdam are answered right here.

Iconic ‘I amsterdam’ letters removed

Update: The brief return that didn’t happen

‘I amsterdam’ long was Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.

But now both the letters and the marketing campaign are history. Victims of their own success, as Amsterdam suffers under an onslaught of over-tourism.

The sign will be removed at the beginning of December.