‘I amsterdam’ long was Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.
But now both the letters and the marketing campaign are history. Victims of their own success, as Amsterdam suffers under an onslaught of over-tourism.
The sign will be removed at the beginning of December.
On October 27, 1275 Floris V, Count of Holland, granted the inhabitants of ‘Amestelledamme’ the right not to pay toll fees on goods moved throughout the county.
It is in part thanks to this toll concession that the small village quickly grew into a major commercial center.
Amsterdam’s historic grachtengordel (literally, belt of canals) around the city’s center will be added to the UNESCO World Heritage List in July, a spokesman for the organization has said.
The Amsterdam city council wants to experiment with coffeeshops — those establishments where soft drugs like marijuana and hash are legally sold and consumed.
In one variant drugs would only be consumed on the premises. The other consists only of a take-way counter open during established store hours.
The man whose scream caused a panicked stampede of a crowd gathered at Amsterdam’s Dam Square for the national Remembrance Day commemorations last Tuesday has apologized, his lawyer says.
“By crying out at the end of the two minutes of silence my client acted impulsively due to frustrations in his personal life as well as have imbibed an excessive amount of alcohol that day,” van Essen explains. “He could not have foreseen the consequences of his scream.”
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