Category: About Amsterdam

Facts, figures, and other must-know information about Amsterdam.

For instance:

Iconic ‘I amsterdam’ letters removed

Update: The brief return that didn’t happen

‘I amsterdam’ long was Amsterdam’s hugely popular marketing slogan. The set of giant letters — located at the back of the Rijksmuseum, and a stone’s throw from the Van Gogh museum — is among the most photographed of Amsterdam’s icons.

But now both the letters and the marketing campaign are history. Victims of their own success, as Amsterdam suffers under an onslaught of over-tourism.

The sign will be removed at the beginning of December.

Moving to Amsterdam

It is no surprise that many people want to move to Amsterdam — one of the ‘most livable’ cities in the world.

But moving here isn’t easy. You’ll have to deal with anything from visas to finding a house, and from employment to getting to know the culture.

The 737th birthday of Amsterdam

On October 27, 1275 Floris V, Count of Holland, granted the inhabitants of ‘Amestelledamme’ the right not to pay toll fees on goods moved throughout the county.

It is in part thanks to this toll concession that the small village quickly grew into a major commercial center.